Keeping on top of the industry.
Keeping up to date with the industry in which you operate is essential if you want to keep pace with – or better still ahead of the game. Understanding what is on the horizon can have many benefits including aiding decision making, building leadership credibility and avoidance of costly and damaging mistakes. But with so many pulls for our time and resources it is easy to let your hold on current affairs slip until something occurs which makes you realise just how out of step you are. We look at some ways to keep in touch with out overloading your schedule even further.
Keeping in touch with current news
Inspirational colleagues – seek out other professionals whom like to keep abreast of current affairs –sharing a lunch hour with these people can be a great source of information and give you opportunity to mull over the potential impact for your organisation should something happen.
Industry groups- they often spend their time researching the industry as a whole – and complimentary ones – looking for future trends. Join them, network with members and subscribe to their newsletters – they can be a great source of condensed news relevant to your needs and interests.
Trade Shows and Conferences – getting out and about listening to the word on the street – seeing what people are showcasing and understanding why organisations have taken the directions they are heading in. Often trade shows hold master classes giving you opportunity to listen to the experts of various topics in one day.
Colleagues, business partners, suppliers – going to meetings, listening and engaging in the pre meeting chatter can offer great insights – being focused too much on the job in hand and not taking the time to talk in general can be an opportunity missed.
Seeking out and bookmarking industry blogs that give real time thought provoking analysis of the market in which you operate can be a fantastic method of keeping up to date with market undertones. Finding out a blog that can give you a true representation that is updated regularly and is free from bias can deliver time saving benefits as they have done the background reading for you.
Twitter love it or hate it, used wisely Twitter can be an instant resource to finding out the current buzz. Making twitter work for you can mean some initial ground work – making sure your feed is full of the kind of information you need and want – knowing the keywords to search for to get the snapshot of current feeling in a single stream.
LinkedIn – a go-to resource for connecting in industry peers, LinkedIn houses a vast array of groups talking about what is current – so get on board introduce yourself to a few groups and find one that suits you. Do not be afraid to move around groups until you find one that has the right balance and tone for you . Proceed with caution though, being in too many groups can become over whelming and sifting through the feeds to find the useful ones can be all encompassing – so take the time to find the right groups and stick to those. If you are no longer getting anything from a group start looking again – new groups start all the time – and if not start your own – chances are there are other people out there looking for the same as you are.