When it comes to SaaS hotspots across Europe, you’ll be hard-pressed to find somewhere providing more heat than Germany, where the scope for market growth of SaaS companies has been reaching unprecedented levels over the last few years. As a result, new SaaS startups are flocking here, eager to grab their own tasty slice of the German SaaS market – and it’s fair to say that some are succeeding better than others.
SaaS, or Software as a Service is a delivery model for software that is hosted centrally, but licensed on a subscription basis, so you’re only paying for what you use, and it has become an invaluable tool for businesses across a vast range of industries. This innovative cloud-based technology allows companies to configure and customise apps on the go from a mobile device, rather than having to be tied to a desk. Users can access all of their customer data from wherever they are in the world, as well as analysing their ‘buying behaviour’, making it easier to keep a finger on the pulse of modern trends, and stay a step ahead of the competition.
In this article, Abika takes a look at some of those SaaS companies that are making some serious waves in the highly competitive and lucrative German SaaS market.
Adjust is an SaaS platform based in Germany that owes its popularity to a wide range of useful features that all types of businesses find essential. Based in Berlin and founded by Christian Henschel, Adjust provides users with tools such as mobile analytics, anti-hacking solutions, fraud prevention, cyber security, audience builder and marketing automation.
This handy remote desktop tool was founded in 2014, and its popularity shows no signs of waning almost a decade on – and for very good reason. Anydesk allows users to view any other desktop for which they have the configuration and password, and is quick, easy and convenient to install and, most importantly, use. As well as being able to remotely access computers and other devices, you can also transfer files and take advantage of the VPN (Virtual Private Network) features, which allows you to keep your network connection protected while using public networks. It’s no wonder Anydesk has become a firm favourite on the German SaaS market.
You might think that the art world and the world of technology couldn’t be farther removed from each other, but the German SaaS market has even managed to get a foot in the door here by launching Artnight, a platform dedicated to art and art lovers. Founded by David Neisinger and Aimie-Sarah Henze, and based in Berlin, Artnight is a digital platform that allows artists to come together and discuss art. Doing exactly what it says on the tin, Artnight organises art nights at exhibitions in ‘real life’, as well as online, so that art lovers can meet like-minded people and enjoy their favourite artists’ work. Proof indeed that even the most niche of ideas and industries can benefit from SaaS.
You’re sure to have heard of Babbel, even if it’s not a platform you’ve ever used. Established back in 2007, this language learning app is a force to be reckoned with in the language travel market and is – you guessed it – a German-based SaaS company.
One of the newer kids on the block when it comes to German SaaS companies is Coya, which was founded in 2016, quickly becoming the number one go-to when it comes to internet insurance. Thanks to its highly affordable and transparent policies, Coya enjoys an incredibly strong presence in Germany, with big plans to expand into the overseas SaaS market.
Pronounced ‘I am’, this Berlin-based German SaaS giant has been one of the most well-known companies on the market since its conception in 2010. EyeEm is a technology that has established an incredibly active online photographic community, combining both a social photo platform with a stock photo platform into one handy mobile application.
Following on with the creative theme, this cloud-based German SaaS company is a favourite among writers, publishers, and those who love to read. Budding writers can use the platform to share their work digitally without needing to have a publisher, and has become a popular way for exposing and discovering new writing talent around the globe. The platform features an advanced algorithm that can actually predict how successful a new novel will be, making it an invaluable tool for those hoping to become the next literary success story.
For as long as ‘online’ has been a thing, internet banking has been one of the most popular online activities, allowing customers to make and check those all-important transactions on the move, without having to go into a branch or even make a phone call. It’s no wonder then that banks themselves are focused on providing the best online banking experience for their customers – and that’s where Mambu comes in. This German-based cloud banking platform is used by banks and financial brands worldwide, with over 200 global customers across 65 countries, serving over 53 million banking customers.
Moving away from one-to-one type apps, you can’t talk about top German SaaS companies without mentioning Orora Tech. Founded by Thomas Grubler, this innovative platform ingeniously detects and monitors wildfires from space – an invaluable tool that makes this German SaaS company one of a kind.
If you’re running a business, then your human resource needs are something that need to be addressed, and Personio – the people operating system – provides a one-stop solution. Founded in 2015, this popular HR software does all the hard work for you, taking adequate care of the needs of both small and medium-sized companies but handling, storing and processing all your employee data. Personio has become one of the leading SaaS companies in Germany, providing not only tools for HR management, but also assisting in direct payroll and the recruitment process.